Tuesday, December 2, 2008

Review: 2009 Video Surveillance Industry Guide

I just read the 2009 Video Surveillance Guide, written by John Honovitch.

Let me be frank. If your mortgage payments and grocery bills depend on your selling IPVS systems to people, you need to read this book, right now.

IP video surveillance is a teeny tiny little itty bitty market segment, and it is also the future of our industry. If you just do analog surveillance video, you are obsolete. Other companies will leave you in the dust and you will be forced to sell out or go under. I believe in 2 years over 51% of video installations will be IP based, because the price and capabilities of IP based video will blow analog out of the water.

For those of you who are already in IPVS- either as a distributor, manufacturer, dealer, or integrator, you need to know some specific things about our industry. You need to know who the major players are and which minor players are coming up from behind. You need to know about which side of the standards war to bet on. You need to know who will grow and who will fail and whose product to back.

Most importantly, you need to know how to market IPVS more effectively.
This book is not an introduction to IP video. John has already put out an introduction to IP video. This book is not for amateurs and trunk slammers. This book is for anyone who wants to be a player in IP video. Clearly written with so few technical terms the Marketing department can read and understand it. For those looking to break into IP video, John has written a free book called The Security Manager's Guide to Video Surveilance, which I also highly recomend.

Cost of this book is $40 for a single download, $100 for a 5 user license, and $200 for an unlimited license, through electronic distribution. My company spends more than that on name tags. John promises to update the book in March, in time for you to prep for ISC West. I don't think I'm going too far hyperbolic in calling this book "invaluable".

You need to know this information.

1 comment:

claforte said...

I agree, I just read the books. Our expertise is in 3D graphics and video analytics algorithms and we're interested in developing solutions for the video surveillance industry. I found John Honovich's reports extremely helpful in getting up to speed on the field. Well worth the money.

Christian Laforte
President, Feeling Software